The effect of celebrities on the popularity of a holiday location can be pronounced.

Where the likes of Brad Pitt, William and Kate, or Beyoncé take a trip can massively raise the profile of a destination and encourage more people to go there.

But not all those in the spotlight are equal. On the day that David Cameron announced his family holiday plans in Tuscany, Skyscanner saw a 7% fall in flight searches for the Italian location, compared to the same day the previous week.

The allure of seeing the PM in his speedos in the hotel pool obviously lacks the appeal of catching a glimpse of Brad with his top off, or Beyoncé in a bikini.

 

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Cheap seats all round as Wills and Kate choose FlyBe

The Duke and Duchess of Cambridge used a budget airline to return from Zara Phillips's wedding to Mike Tindall in Edinburgh, it was reported today.

William and Kate were spotted boarding a FlyBe flight from Edinburgh to Manchester with their police protection officers on Sunday evening, surprising fellow passengers.

According to the Manchester Evening News, the couple waited in line to complete security checks and sat with other passengers on the plane which did not have a first-class section.

The airport is the nearest to Anglesey, where William is an RAF search and rescue pilot and where the newlyweds, both 29, rent a cottage.

Last month the couple returned from their tour of Canada and the US on a scheduled British Airways flight from Los Angeles, although on that occasion they travelled first class.

It was reported yesterday that Army Air Corps pilot Prince Harry also returned from his cousin's wedding to England rugby player Tindall by low-cost airline - taking an easyJet flight from Edinburgh to Luton

 

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